The AlphaSignal newsletter

Chasing Alpha

Essays on value, conviction, and the people who file Form 4s. Written for investors who'd rather read the documents than the headlines.

EssayJune 28, 2026 · 5 min read

The sale on a schedule

A 10b5-1 plan is an insider selling on autopilot — set months ahead, executed no matter what the stock does. It's the most misread line in any filing, and the one AlphaSignal works hardest to ignore.

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